True Convergence – Old Media Talks back

Interactivity, or lack thereof, is the critical differentiator between traditional content and modern, Internet based content. As of November 2006, this is about to change – at least for UK consumers.

Craze Productions, a leading all-Digital Music company based in the UK, is launching a new and truly converged content service based on the unique technology of an Israeli company, DSPV LTD. For the first time in the world, UK consumers will be able to view the Craze content catalog on SKY TV, preview video clips using their 3G phones, and select the desired content by aiming their camera phones at the TV screen! For the first time, a static TV screen will interact with the consumers' mobile phones. In the near future, it will also be possible to download and preview mobile content from printed ads and posters promoting the artists working with Craze Productions.

DSPV will be demonstrating the unique patented system at Booth number 44 in the Innovation Pavilion during the Telecom 2006 show.

About DSPV

Founded in 2004, DSPV (http://www.dspv.net) is a startup company with a unique mobile content distribution platform. With the DSPV platform any printed magazine or TV screen can serve as a "banner" which users can interact with using the camera phone. DSPV offers a full platform supporting downloads, MMS and streaming video through video calls, enabling any content provider, advertiser or printed media company to interact directly with their consumers via their mobile phones.

DSPV's founder is a serial entrepreneur who's previous startup, UCnGO, has been the first in the world to invent and commercialize multimedia transcoding for mobile phones.

Contact DSPV LTD. at +972-77-4144-200x4, info@dspv.net

About Craze Productions

Craze Productions (LA, London, http://www.crazedigital.com) is the first exclusively digital, global record label. Craze, and the Ultimate Urban online imprint are the brainchild of Sam Kleinman, a.k.a Doctor of Dance.

The Doctor of Dance has always been at the cutting edge of new music technology. Sam’s ability to spot hit records has led to the existence of the vast Craze Productions exclusive catalogue of classic and new superstar content. Ultimate Urban contains some of the finest music works in the urban genre, made available for the first time as exclusive full track downloads and cellular ring tones and video ringtones.