Plastic or Airwaves, Music is all around us

In recent years, sales of mobile and on-line music have created a new and exciting market, a sort of "parallel universe" existing alongside the established music-in-plastic world of CD sales. Today, for the first time, these parallel universes are finally connected by a new and exciting technology. Imagine you see a CD in the store or at a friend's house, aim your mobile phone at it and immediately get a rich offering of ringtones, video clips and information about the album and the artist. 

Craze Productions, a leading all-Digital Music company based in the UK is launching a new and truly converged content service based on the unique technology of DSPV LTD. For the first time in the world, consumers can access mobile content by snapping a picture of their desired CD and sending it as an MMS. The new service will recognize the identity of the artist and the name of the album, and will send back to the mobile phone a special page with ringtones, images, video clips and information readily available for download. For the first time, a static CD, DVD or street poster will become an interactive portal for mobile content downloads! The same service is available from Craze Production's dedicated SKY TV channel, as well as on a special 3G video call channel hosted by Craze.

Craze will be demonstrating the unique patented system at the MIDEM 2007 show.

About DSPV  

Founded in 2004, DSPV (http://www.dspv.net) is a startup company with a unique mobile content distribution platform. With the DSPV platform any printed magazine or TV screen can serve as a "banner" which users can interact with using the camera phone. DSPV offers a full platform supporting downloads, MMS and streaming video through video calls, enabling any content provider, advertiser or printed media company to interact directly with their consumers via their mobile phones.

DSPV's founder is a serial entrepreneur who's previous startup, UCnGO, has been the first in the world to invent and commercialize multimedia transcoding for mobile phones.

About Craze Productions

Craze Productions (LA, London, http://www.crazedigital.com) is the first exclusively digital, global record label. Craze, and the Ultimate Urban online imprint are the brainchild of Sam Kleinman, a.k.a Doctor of Dance.

The Doctor of Dance has always been at the cutting edge of new music technology. Sam’s ability to spot hit records has led to the existence of the vast Craze Productions exclusive catalogue of classic and new superstar content. Ultimate Urban contains some of the finest music works in the urban genre, made available for the first time as exclusive full track downloads and cellular ring tones and video ringtones.