Dial a Movie (Trailer)

A new collaboration between A.D. Matalon, Teleclal and DSPV allows every 3G phone user to video call the number 054-400-20-70 and watch movie trailers for the same cost as a normal voice call. The portal accompanies the launch of the movies “What happens in Vegas” and “Made of Honor” and will be promoted in advertisements of these movies in newspapers.

This portal is based on an Interactive Voice and Video Response technology (IVVR) that is supported by all 3G phones. This sophisticated technology, which allows transferring of interactive content through video calls, was developed by DSPV. The interactive video calls enable the creation of diverse Multimedia services while maintaining ease of use and circumventing the need of client installation and setup on the mobile device.

Yoav Ben-Yakar, CEO of Teleklal says: “We see a great opportunity in Interactive Video Calls to offer our clients a direct world of simple, convenient and effective solutions. The ability to launch video services that are based on Interactive Video Calls joins the repertoire of the existing abilities of Teleklal that offer WAP, SMS and WEB services. The diversity of the services and the technologies allows us to offer our customers end-to-end solutions for the cellular media”.

Idan Gafni, Director of IVVR services in Teleklal says: “The Interactive Video Calls are the only cellular media that allows full interaction with video content. The services we’re launching give a new visual aspect to cellular content services”.