Kadima Party goes Mobile

As the Election Day in Israel comes closer, Kadima, one of the largest political parties in the country, has launched a 3G mobile video portal as part of its campaign on the video shortcode *82548. The digits 8-2-5-4-8 stand for the Hebrew word “Kadima” which is the name of the party. Based on Dspv’s technology, the portal offers video clips with information about Tzipi Livni, current leader of Kadima, including interviews and the Kadima Party platform.